Blog

Welcome to the Crowd PR insights page. Here you will find key information that will aid in the success of your crowdfunding campaign. Enjoy!

LIVE-CAMPAIGN STRATEGY

As soon as you hit launch you are going to receive plenty of emails of offers from promotion services, marketing agencies, and public relations firms. The prices of these are going to vary dramatically. It is important to “get over yourself” and not be too proud to consider each and every offer. Some campaigns are […]

THE FOUNDATIONS OF CROWDFUNDING MARKETING

All the works when it comes to really acquiring big number of backers is: Advertising, Public Relations, Audience Building, and Influencers.   ADVERTISEMENT   Facebook Ads are going to be your bread and butter. You can also use paid media ads on blogs like GearPatrol.com, or even top tier media outlets (if you can afford […]

PRE-LAUNCH STRATEGY

Regardless of if your marketing budget is $1M, or if it be $0, pre-launch is the most crucial marketing period for any crowdfunding campaign. Patience is the virtue here. Never rush to launch. You will fund no luck during a live campaign, and the foundation of your backer count is laid well before you launch. […]

HOW TO TRACK ROI FROM PUBLIC RELATIONS

Advertisement provides a practically unlimited number of analytics on conversion rate, reach, impressions, engagement, and return on investment. Public Relations on the other hand, provides little to none of this. Measuring return on investment from public relations is a monumental challenge, and down right impossible in some areas. But with a little Google Analytics magic […]