We a PR agency exclusively serving crowdfunding projects. Our HQ is in San Francisco, and our reach is Global.
Being based in San Francisco is vital to our ability to produce results for our clients. Email will only get you so far when it comes to contacting journalists. There is a startup event every night of the week here in SF, this allows us to network in person with journalists and editors. This is one of the ways we get their phone numbers, which is the best way to pitch them.
We get far more articles published by pitching journalists over the phone or in person than we do from email.
Content creation is also at the core of our method. We use the best writers in the business, many of them are currently working for top tier publications. When we pitch journalists, we don't just pitch them photos -- we pitch them fully written articles for copy.
We have relationships (ie. phone pitching capabilities) with over 200 publications (which includes all of their journalists). This requires a full time effort just to build and maintain the relationships, which is why we have 2 team members devoted entirely to "media relations". Our firm builds "relationships" with journalists because it gives us ability to pitch them over the phone, through text message, or in person. Journalists get hundreds of emails per day, so it is best just to skip email all together and go right for the close via phone or in person.
Our relationships with journalists serve as channels for content distribution and product placement on behalf of our clients. We have worked hard to cultivate and maintain our relationships, and we hope you enjoy the fruits of our network.
We have a talented team. One of our publicists was recognized several years ago (as a freelancer) by the editor of Fortune Magazine for having the best PR pitch:
Good PR pitch? Or best PR pitch? "Anne, outdoor socks, 15-times stronger than steel: http://t.co/Lc7jmHoIgd - Philipp"