Here is an example of ROI from a Publication
Quantifying the exact return on invertment from PR can be elusive. However, with a single media hit we were hit we were able to glean some data on how much revenue a client got.
SKINNERS NETTED $50,000 VIA 1 ARTICLE
The article was published on 7/20. Their funding was $50,000 over average that day. See graph for more info.
*funding summary by kicktraq [view data source]
Fast Company ran an article about the average conversion rate that PR produces. They compared it to the average conversion rate from Advertisment and fount it to be much higher.
They cited a Nielsen study which went nore indepth on the matter.
At the end of the day, all that matters is the conversion rate when it comes to marketing.PR is the most important part of any launch.
ADWEEK goes into a bit more depth as to why PR has a higher conversion rate than Advertisement.
PR is the equivelant of “word of mouth” (being recommended a product by a friend).
Ads are just Ads – tone of them, lots of them not relevant, but some of them are good and end up in a purchase. PR has the advantage of hyper relevancy.
Our client Swiss Bareffot made $200,000 in revenue directly from us getting them featured by Mashable.
Mashable posted a video article about Swiss Barefoot, and when they shared it to their facebook page – it garned 29 milion views on facebook alone (in addition to Mashable.com’s 44 milion monthly visitors).