Keep your pitches short, and use powerful language. Their editor of Fortune Magazine tweeted this after seeing one of our pitches:
Good PR pitch? Or best PR pitch? “Anne, outdoor socks, 15-times stronger than steel: http://t.co/Lc7jmHoIgd – Philipp”
— Anne W. VanderMey (@vandermy) September 2, 2015
Journalists get 100’s and 100’s of pitches a day. If you don’t grab their attention in a simple way, you will get lost in the incessant ramblings of other founders and PR firms who pitch journalists. Journalists frequently only read the subject line of an email. Make sure yours stands out.
See what The Verge said about our one of our pitches:
The journalist himself said that he usually ignores most product pitches. But you can obviously see that powerful language produces huge results. It takes creativity to come up with language like this. Creativity is not science, there is no repeatable process one can use for coming up with the perfect pitch. There is only skill. You either have it, or you don’t.