About

Our Process

  • 1. We GET TO KNOW YOUR PRODUCT

    In order for us to orchestrate the perfect PR campaign for you, we need to know your product and backstory intimately. Shortly after you agree to hire us, we do an full interview. This interview is all encompassing, and it is designed to allow us to discover what direction we want to take your content in.

  • 2. DEFINE TARGET PUBLICATIONS AND JOURNALISTS

    During this phase, we judge which publications you will get the most backers from, and which ones you have the highest odds of getting featured by.

    We then hand pick which journalists we contact at those publications. We have put in years of effort to build a great network of journalists - so the journalists we contact will know who we are, and will have a degree of trust with us.

    We repeat this step as necessary as the PR campaign progresses. This step can entail contacting a huge number of journalists. The advantage of using us is that we have our network of journalists to tap, and we have a team large enough to handle this kind of workflow.

  • 3. CREATE CONTENT

    Our writers and creatives come up with pitches and stories. A pitch is a short communication that is designed to persuade a journalist to write about a product. Each pitch is different depending on the product, but here are a few good examples of a PR pitches we made that journalists loved:



    The content created here is then used to persuade journalists to write about you. Always remember: products don’t matter to journalists - content is all that matters. Getting press is all about the content. Great photos, creative pitches, or compelling stories are what get coverage.



  • 4. SPLIT THE CAMPAIGN INTO LOGICAL STEPS

    Once the content is created and publications are selected, we then distribute the campaign to our team, breaking it up into digestible actionable bits.

    This allows us to be flexible and adaptable to changes or necessary adjustments in strategy. It is not wise to set a campaign in stone and stick to it regardless if it is working or not. We generally make several adjustments over the course of every PR campaign that we perform. This allows us to be more successful -- because media cycles and journalists change like the weather.

  • 5. PRESS OUTREACH

    Press outreach means contacting journalists. This occurs via email and frequently over the phone. Whenever possible we prefer to contact journalists over the phone, as it ensures a direct level of access to them.

    Our relationships with journalists serve as channels for content distribution and product placement on behalf of our clients. We have worked many years to build our relationships, and we hope you enjoy the fruits of our “network”.

  • 6. TRACKING AND UPDATES

    Each client we take on is invited to our project management software. This software gives you a “bird’s eye view” of exactly where we are at on the PR campaign at all times.

    We also provide updates whenever an article is published, or whenever a journalist has additional questions. We also ask the each client gives us a direct method of communicating with them in case we need quick answers to questions that arise during press outreach.

  • 7. DELIVERABLES

    Upon completion of the PR campaign, we provide our clients with a coverage book showing how many impressions their media coverage garnered. We also provide our clients with introductions to all journalists who wrote about them - so that they may keep in touch for future press opportunities.

    For record keeping, we also provide a time log showing how many hours each employee has spent on their campaign, and we are also able to send any W9 forms upon request.

CONTACT